Alsaab Digital Ventures is a venture builder and startup creation company. They have worked with organizations in the Edtech, Healthtech, Retail, and Safety Tech industries.
The current website does not communicate what the organization does, nor does it have a user experience that encourages visitors to engage with the organization.
I started my research process with an interview with the client to get a better understanding of the type of website and content they were looking for. I asked about a myriad of things, including their target audience and business model.
This step involved understanding what venture builders do in comparison to venture capitalists and angel investors. I also researched the emerging trends in the field and how all of this relates to its main target audience.
I researched the websites of several tech venture builders like The Main Ingredient and Innovify. This gave me a better idea of how to structure the content of the website and what’s out there. I also researched some of the top venture capital and design agencies as indirect competitors like Redpoint.
I interviewed two people who were part of the target audience. The interviews helped me understand their goals and pain points. They also provided me with insights to use in writing the content.
I created a wireframe to communicate the solution to the client and to facilitate implementing the brand in collaboration with the graphic designer.
While I was working on research and ideation, the in-house graphic designer (@mariamibrahim) worked on the brand including the illustrations.
After defining the structure of the website, I did the content writing. I used insights from the client and user interviews and fed them to an AI copywriting tool to get ideas. I wanted the tone to be bold and confident to reflect the brand.
I collaborated with the graphic designer to implement the brand and finalize the design. We also came up with ideas for animations and prototyped them on Figma and Adobe After Effects.
I built the website on Webflow after finalizing the design. Webflow is a no-code website builder that gives you complete creative freedom. The build was quite challenging especially when it came to responsiveness.
