Product design

Scopio

My Role
Product Designer
Timeline
Feb - Apr 2022

Project Brief

Scopio is the largest global NFT-focused photography platform. They house high-quality story-based photography and have the ability to hire photographers from all over the world.

Scopio wanted to upgrade their platform with a clearer positioning in the world of photography and storytelling, moving away from "stock photography" culture and more into what it means to be an artist in the new Web 3.0 space.

My Role

I worked with a team of UX/UI designers that focused on designing the web platform while I took the lead on redesigning their mobile app. The team has already done research and user interviews and created user personas and user journeys which can be found in the case study here.

Goals

  • The business goal is to have 1 Billion Images on Platform by 2025.
  • Create a seamless user experience, primarily for photographers, so that they can upload to the platform with less friction.
  • Redesign the app to fit the new brand and vision.

Research

My research for the redesign involved mainly competitive analysis, as I already had previous knowledge of the domain. My strategy was to figure out how other apps approached engaging their users.

I researched several app categories for different purposes. I looked into:

  • Social media platforms, namely Twitter and Instagram, for inspiration on how to engage users on a larger scale.
  • Dating apps, like Tinder and Bumble, for insights on how to make personalized profiles.
  • Google Maps for its local guides community and user contribution and also Reddit.

Ideation

After the team conducted user interviews and determined their needs, goals, motivations, and frustrations, they developed a set of user personas to guide us through the design stage and help keep our goals on track for our target audience.

Branding

The client had their own branding and asked to follow the brand guidelines if possible when designing.

Design System

I created a pattern design system of reusable components to facilitate changes down the line and handoffs to designers and/or developers.

Solutions

The main goal of the app was for people to upload photographs, so we created features to be able to encourage engagement for users on the platform.

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Happening Now Feature

It provides a bird's-eye view of various events taking place around the users, which they can participate in and upload photographs to. The events can generally be based mainly on causes and interests or location.

Collaboration Status & Personalized Profiles

This feature allows users to post mini status updates to collaborate or meet up with other artists. The profiles have also been personalized to put focus on the person and artist behind the work.

Story-First Image Display

The aim was to shed light on the stories that are being told with and behind each photograph. It’s putting art in context and encouraging users to share more.

Key Takeaways

This project was quite unique and challenging in that its direction changed a few times. I learned a lot from this experience.

With that in mind, here are some of the takeaways from this project:

  • Always ask for business goals upfront and make sure everyone is on the same page. The goals allow you to properly justify your design decisions.
  • It’s important to put measures in place that will ensure consistency when working with a team of designers. This is not only limited to components and design patterns; it includes a general understanding of the direction and goals.
  • Technical feasibility within the set timeframes should always be considered. Developers should share their thoughts on that matter as much as possible.
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